As a freelancer, I had the opportunity to participate in a large-scale project in partnership with « The Big Puzzle ». As a team, we worked for the city of Angoulême, where the company Klepierre owns this shopping center called « Champ de Mars ».
The center was suffering from a lack of visibility and a weak brand identity. The mission: update the design of the center and develop its brand awareness.We started by studying the history of the city, that is the French capital of bandes dessinées (comics), naturally we used this universe to give the commercial center a strong identity and visibility.
Concept
And now
